About Ads for B2B SaaS

Ads for B2B SaaS is an independent editorial site about one subject: paid media for B2B SaaS companies. It covers Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, ChatGPT ads, programmatic and software review sites, for teams that sell software to other businesses.

Who is it for?

The site is written for the people who run and answer for a B2B SaaS ad budget: in-house performance marketers, heads of marketing and demand generation, founders running their own ads, and the operations people who connect ad platforms to the CRM.

It is not written for ecommerce, consumer apps or local businesses. Advice that works for a one-day purchase often fails for a sale that takes months and several people to close.

What does it publish?

Four kinds of page, each built to answer one question.

• Channel pages cover one ad channel each: what it is for, what it costs, where its budget leaks and how to judge it.
• Topic pages cover the questions that cut across channels: benchmarks, wasted spend, conversion tracking, and budget and channel mix.
• Region pages cover one market each: which channels lead there, what cost data exists and how setup differs.
• Articles go deeper on a single study or problem. They are listed together and grouped as guides, benchmarks and comparisons.

Everything is free to read.

How is it written?

Three rules shape every page.

1. Pipeline, not clicks. Pages are framed on cost per sales-qualified lead (SQL), pipeline and revenue. Click-through rate and cost per lead appear, but they are not the goal.
2. Every number has a source. Each figure is tied to a named study and publisher, with the sample and date where the source states them. Where no sourced figure exists for a channel, the page says so and gives none. The methodology page explains how sources are chosen.
3. The answer comes first. Each page opens with the answer to its main question, and each section opens with the answer to its own heading, so a reader in a hurry can stop there.

Who writes it?

The Ads for B2B SaaS editorial team covers paid media for B2B SaaS companies across search, social, review sites and newer placements such as ads in AI assistants. Every page lists its sources, and pages are reviewed and updated as platforms and data change.

Want to talk it through?

Reading a page is not the same as looking at an account. A free consultation with a paid media expert is available for teams that want to talk through their own numbers. Meet with an expert.