B2B SaaS paid media guides
A guide explains how one channel or tactic works for B2B SaaS and how to fix a named problem. Each one opens with the answer, gives the order of work, and names the study behind every number.
Key facts
- CTR barely predicts pipeline. Across 1,412 B2B SaaS ad variants its correlation with pipeline was 0.09. Cost per SQL scored 0.71. Does CTR predict pipeline in B2B SaaS ads? →
- Fix measurement before bidding. Five of the seven causes of Google Ads waste in B2B SaaS are measurement failures. Reduce wasted ad spend in B2B SaaS Google Ads →
- LinkedIn Ads waste is a targeting problem. Three audience errors produce 67% of it: wrong job functions, wrong seniority and wrong company size. Cut wasted LinkedIn Ads spend in B2B SaaS →
All Guides articles
Does CTR predict pipeline in B2B SaaS ads? Which metrics to trust
No. In a 2026 study of 1,412 B2B SaaS ad variants, CTR correlated with pipeline at 0.09 and cost per SQL at 0.71. Which metrics to trust for ad decisions.
How to reduce wasted ad spend in B2B SaaS Google Ads
A 90-day order of work for cutting wasted Google Ads spend in B2B SaaS: negative keywords, CRM conversion data, value-based bidding, then structure.
How to cut wasted LinkedIn Ads spend in B2B SaaS
LinkedIn Ads waste in B2B SaaS is a targeting problem. A 90-day order of work: audit the audience, add exclusions, adjust bids by seniority, fund retargeting.
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